Hello
My name is Jonathan, I've been studying perfumery for almost five years now. I live in the Forest of Dean and I've worked in Film and television and the fashion industry for a long while before. I have always been a creative at heart, writing books and scripts, painting oil paintings, making furniture, plonking away on my piano...
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I found my love of scent early into my career, working with some really amazing fashion photographers at the top of their game. They used to send me off to Selfridges and Harrods to find candles for our studio and location shoots, and I had the best time wondering the counters, smelling candles made by companies who served emperors of France. Of course I could never afford these works of art myself, so I set about finding a way to make my own.
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I started with essential oils, blending and composing scents that would fill my home with smells reminiscent of those royal blends. I learned the properties of each oil, it's family, it's favourite places to grow, strengths and weaknesses.
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I quickly realised that, although those oils were and are a joy to behold - what a world we live in where a plant can exude such heavenly scents! - they had a limit; the scents are chemical structures in themselves, tall and grand and stately, but I found I could only go so far in constructing new and long-lasting scents of my own.
So I ventured into aroma chemicals, hesitantly at first, the world was so different; Suddenly I was surrounded not by soaring, elegant structures, ancient and worldly, but by bricks and mortar, and some very basic tools. I had to learn the components by their very bones, to stitch and carve, and see what wild new creatures I could bring to life.
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I saw myself as an architect with no qualification; just a nose and a determination; part witch brewing potions in her forest home, part crazy scientist trying to find the life in his creations. Aroma chemicals are often constituents of a scent, and the wonder of their worth is the ability to construct the idea of a smell, rather than the scent itself; instead of a rose I could make a walk in the garden on a hot summer's day; instead of smoky wood I could paint a campsite in a pine forest, the damp wind blowing soggy leaves over an open fire.
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And finally I am confident enough to share those creations with you
the Story of Entropy Olfactory
The story of the Entropy Olfactory is that of confidence, and the long, slow road that some of us have to climb to overcome a self-doubt that is at once deafening and insidiously silent. Confidence rules the world. Confidence spreads like a virus, and infects every facet of our social structure, from the television we watch to the clothes we wear, to the politicians we follow. We instinctively sense it and we will follow it blind, so long as the product or person or idea retains it's confidence, irrespective of how misplaced or misguided it might be.
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My confidence was taken from me when I was young, a myriad of elements that came together like a huge steel-forged hammer that made me question every decision, fear every consequence and cower under the glare of every raised eyebrow and awkward silence. But this isn't a story of suffering, its a tale of learning and re-building; I learned where and how that confidence affected my relationships, both personal and professional, and I set about turning that monumental ship around to sail for a less troubled horizon.
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The process took half a lifetime, the changes were barely perceptible, like the lengthening of days in spring. I started to learn to trust myself and my decisions, to stay positive and strong when things didn't go my way, to recognise those days when nothing would get done, and that those days would pass. I would remember that I have already achieved so much, and I am fortunate to live in a world that affords me so many opportunities.
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And thus Entropy Olfactory was born; renaissance in thought, a totem of stubborn perseverance. Where once I would give up, telling myself it was a stupid idea, no-one will buy in, here I would believe in the product and the idea myself, and make everyone believe in it with me. I would convince my little corner of the world that that they want this as much as I do, and I would surpass my internal wiring and at the same time give a little back
Contact
I'm always looking for new and exciting opportunities. Let's connect!